About Us and History
“Always intriguing and frequently beguiling.” NY Times
“BEST of 2009″ Time Out NY
“Beth Morrison Projects, in league with Opera on Tap and VisionIntoArt, REINVENT THE ART OF THE SONG RECITAL for GENERATION Y” -The New Yorker, April 2011
VisionIntoArt (VIA) was founded in 1999 at the Juilliard School by composers Paola Prestini and Nora Kroll-Rosenbaum with the aim of attracting a larger and more diverse audience to contemporary art.
VIA is a new music production company that premieres the work of its founder Paola Prestini, and commissions other composers who work in process based multimedia work. VIA is devoted to premiering collaborative interdisciplinary works by its resident and guest artists. VIA believes that collaboration sustains artistic innovation.
Under the direction of composer Paola Prestini since 2006, VIA has worked with and commissioned the most dynamic and exciting artists in New York City, each performance exploring new music in collaboration with commissioned film, movement, theater, animation, poetry, and video art. A composer-run collective, VIA’s multimedia performances explore interdisciplinary work from a musical starting point.
The group has performed and created over fifty multimedia performances nationally in such venues as Lincoln Center, Atlas Performing Arts Center, BAM Café, Symphony Space, the Whitney Museum, and Joe’s Pub, and in colleges and universities in the US, such as Dickinson College and North Carolina School of the Arts, with performances at international festivals such as Apertif in Concerto at Teatro Manzoni and Etna Fest in Italy, and Belgrade, Serbia (BEMUS). VIA is supported by the National Endowment for the Arts, Trust for Mutual Understanding, Concert Artist Guild, NYSCA, Nathan Cummings Foundation, LMCC, and the Hartford Foundation, among others.